Your Customers Don’t Buy Products — They Buy Feelings in a Box
Somewhere in downtown LA, a customer opens a matte black box tied with crimson twine. Inside, there’s a handwritten note, folded linen tissue, and a fragrance she can’t quite place — earthy, nostalgic, a hint of cedar. The product she ordered? A bar of handmade soap. The real product? A feeling. She feels seen. Delighted….